How to attract angel investors

A few times a week, I get an email that goes something like this one (from today):

“We’ve been trying to get into contact with all the angel investors in [my city] but we haven’t had much luck. I was wondering if you had any advice for us on what you would do if you were in my situation.”

When clicking through to his site (which is the very first thing all investors are going to do), I got a parked landing page as my reward.

I responded:

“I’d build stuff that’s awesome and get people using it. Investors will come out of the woodwork when you do.”

As I’ve written about before, I think the key is to build relationships with angel investors. The best way to build relationships with most of them is through mentorship relationships. So try engaging them with your product, and creating a feedback loop.

file under: SpringStage

3 responses to “How to attract angel investors

  1. David,

    Just wanted to thank you for providing a link back to your old mentorship article, I’m a new reader and have never seen it and loved it. Some excellent advice for something I’ve been thinking a lot about lately.


  2. Haha! It’s sad how the whole “build something awesome” isn’t common sense these days. Right now more than ever those who are seeking an investor need to be even more stellar than the rest. I recently got in contact with an angel investor and the way I did it was simple: pitch to them like they are already my client and or editor. I also did my homework and made sure this was an investor who has invested in the same niche as my product.

    Loved the article!

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