VCIR – Morning sessions impress

Alliance Health Networks presents
Stead Burwell, CEO of Alliance Health Networks presents at VCIR Winter 2009

Alliance Health Networks of Salt Lake City, UT presented their company and their “condition social networking” platform. Diabetic Connect is an example of condition social networking, and has strong ongoing growth. The company is focused on the health sector and delivers medical supply leads to the Durable Medical Equipment industry. The company is currently backed by Epic Ventures and angel investors.

Jeff Herman presented Fuser, a company in Boulder which offers a free online unified inbox for email, social messaging services such as Facebook and MySpace, and microblogging communications such as Twitter. I’ve previously covered Fuser in some detail. Jeff said that the company covers about 94% of email accounts today, as well as MySpace, Facebook, and Twitter messages. Fuser has been privately funded to date.

BuzzWire, a service which brings the best viral web videos to mobile consumers, was presented by CEO Greg Osberg. Greg took a quick poll of the audience here and about 50% believed that “mobile has finally arrived.” Greg said that 50% of phones sold last year were “smartphones” that can browse the web, play video, etc. Buzzwire shows mobile users “The Buzz” which are the 20 hottest posts of the day, and also includes “My wire” which allows you to socialize around the content. Matrix Partners, Spark Capital and Sequel Ventures are the current investors.

CEO Tim Sheehan introduced 7 Degrees, a company based in Draper, Utah that helps sales professionals discover connections and turn cold leads into warm leads. The company has a product called People Maps, which mines social networking data in order to prioritize sales targets and optimize team based selling. The company integrates with and gains distribution from Salesforce, SugarCRM, and similar systems as a premium subscription service.

SocialEyes is “social CRM.” It allows brands to create and manage social communities in one place while distributing them to all popular social platforms. For instance, Microsoft is using the product to manage community engagement in one place while reaching members who interact with the brand on a variety of social networks. One of the benefits of using SocialEyes is that the brands continue to own the communities instead of the individual social networks owning them. When the next popular social network comes along, SocialEyes can simply provide automatic support for it enabling portability of the existing community.

Tom Higley presented Iggli, a company focused on increasing ticket sales using social mechanisms. The company partners with major ticketing brands, individual artists, and venues in order to provide a social widget that allows event attendees to invite their friends to attend with them. Once this process occurs, Iggli automatically creates a consistently branded micro-community focused on the event and the group that enables discussion and ticket purchasing opportunities. Without Iggli, many event attendees are unknown to the merchant because it’s typical for multiple tickets to be purchased on behalf of a group by a single person. With Iggli, merchants benefit by mining previously unavailable data such as the demographics of the entire group of friends.

I’m looking forward to the afternoon sessions here in Beaver Creek, CO.

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