Social networking. It’s all the rave these days thanks to major players such as MySpace, Facebook and BeBo. Social networks have traditionally been associated with computer-savvy teens and young adults sharing photos with their friends, embedding music on their profiles and writing notes to their mini-blogs.
Now, companies are vying for more than just young, computer-savvy users: Business users are now in the cross-hairs of many social networks seeking to wring out new revenue potential, growth and services.
Thus, it should come as no surprise that Boulder-based HiveLive has created a social platform specifically designed for business use. Previously covered here on separate occasions, this is our first podcast conversation with the company’s CEO, John Kembel.
In this podcast, Kembel covers a lot of ground including HiveLive’s most recent financing round ($5.6M), how the company was founded, its competitors and much more.