Pitch Your Insiders First

Imagine you’re about to go out for your next round of funding. Who do you pitch first?

It should be your insiders! Pitch first to those who have already invested. They are the most likely to give you direct and honest feedback to help you make your pitch better. They’re also more likely than anyone else to invest (again).

At Techstars, we’ve invested in more than 800 companies. We helped hundreds of them raise Series A rounds after their initial seed round. We’ve helped our accelerator program alumni raise billions of dollars. We want to help, and we are good at it. Yet it amazes that some companies still just hit the market without asking us or their other insiders to give them critical feedback on their pitch!

From our vantage point, it’s easy to see a correlation between those that pitch their insiders first and those who have the shorter and more successful follow on fundraising experiences. It’s not just about the feedback they get by pitching insiders first, it’s the awareness they generate. This often leads to introductions, re-investment from the insiders, and other goodness.

Don’t be silly. Pitch your insiders first!

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